MORI Associates: Communications Strategist (09/2021 – present)
Create content for NASA’s flagship social media platforms (including Facebook, Twitter, Instagram) and contribute to the development of NASA’s social and digital media strategy. Assist with the collection and reporting of NASA’s digital metrics, working with cross-agency teams to improve metrics best practices. Lead NASA HQ’s social media planning for major agency events and campaigns, including NASA’s SpaceX Crew-3 launch and the Double Asteroid Redirection Test (DART) mission.
NASA’s Marshall Space Flight Center
Media Fusion: Social Media Lead (10/2020 – 09/2021)
ASRC Federal: Social Media Specialist/Senior Technical Writer (10/2018 – 09/2020)
Served as contract social media lead for NASA’s Marshall Space Flight Center, creating content for Marshall’s flagship social media accounts and assisting with social media strategy throughout the center. Led Marshall’s social media metrics management and contributed to NASA’s digital metrics at the agency level; increased Marshall Facebook‘s social engagement totals by 500% in first year at MSFC. Wrote web features, supported media relations, and otherwise assisted with Marshall public affairs as needed.
Social Media Producer (12/2015 – 10/2018)
Managed content and strategy across Science and News from Science‘s social pages. Wrote more than 100 posts weekly on scientific news and research for a combined social audience of over 7,000,000. Used social and web analytics to develop best practices and strategically explore opportunities in new media, including the establishment of Science‘s Reddit and Flipboard accounts. Worked with departments across Science to ensure that Science‘s social platforms were being accurately and optimally represented on sciencemag.org and elsewhere. Increased year-over-year social traffic by 50%.
Linguistic Society of America
Director of Communications (06/2014 – 11/2015)
As the LSA’s first Director of Communications, developed a Strategic Communications Plan to ensure a unified LSA presence across the web, social, email, and news media. Managed the LSA news page and social media platforms (increasing both the LSA’s web traffic and social audience by 75% in 1st year); wrote press releases on LSA research and announcements which received coverage in the New York Times and elsewhere. Managed promotion and PR for the LSA Annual Meeting. As resident policy expert, met with Congressional members and staff (on behalf of COSSA, the NHA, and other coalitions) in support of linguistic research funding and led a cross-society outreach campaign to encourage legislation in support of Native American language revitalization.
Public Relations Team Lead (04/2014 – 05/2014)
Public Relations and Marketing Specialist (06/2013 – 04/2014)
Managed Facebook, Twitter, and Tumblr for Mathematica and the Wolfram|Alpha computational knowledge engine. Developed PR launch plans for products including Wolfram Community and the Wolfram Problem Generator; created and implemented contests including the weekly “Alpha Albums” competition. Contributed to the Wolfram Blog.
Communications and Outreach Adviser (06/2015 – present)
Assistant Director (06/2010 – 06/2015)
Media Team Chair (06/2010 – 06/2013)
Director of Media Relations (12/2006 – 06/2010)
Managed media relations, including blog posts and press, for Yuri’s Night, an annual celebration of space held at 300+ locations worldwide. Created the Yuri’s Night Newsletter; facilitated interview requests and conducted interviews with MSNBC.com, Space.com, The Space Show, and other outlets. Founding member of Yuri’s Night Board of Directors, 2010 – 2018.
National Space Society
Chair, Social Networking Committee (04/2010 – 06/2013)
NSS/SEA Legislative Blitz Participant (2009, 2010, 2015)
As a volunteer, grew the National Space Society Facebook Page from 1,600 Likes to over 60,000. Livetweeted events including the annual ISDC conference. As Blitz participant, met with Congressional members and staff to discuss space exploration-related issues.